Will is the founder and president of Willpower Enterprises, LLC, a cutting-edge marketing and production company with holdings in a number of industries related to mass-participatory sports. Willpower Enterprises represents the next-generation of the consumer experience – one that seamlessly fuses brands, communities, sustainability, charities, and culture in effective and exciting ways through sports and entertainment.
Will has an extensive background in event management that has spanned over 7 years and 70+ races. Will graduated from Bowdoin with a double major in Government and Religion and a minor in Economics. Will enjoys swimming, biking, running, surfing, telemark skiing, traveling, and reading the news.
Bill is Managing Director and Founder of Streamline Events and is the force behind other such popular triathlons including the Cohasset Triathlon. Bill is excited to help support a top notch triathlon in South Boston. As a former All-American swimmer, Bill keeps in shape year around with the Cambridge Masters swim progam and competes in a few triathlons each summer. Bill is passionate about promoting mutli-sport events, living an active lifestyle, and giving back to the community.